(423) 238-8087Effective Date: 13 August 2026
Last Updated: 13 August 2026

Riverwood Senior Living, doing business as Regency Senior Living, together with its affiliates and senior living communities that adopt this Privacy Policy (collectively, “Regency,” “we,” “us,” or “our”), respects your privacy and is committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit or interact with Regency websites, community websites, landing pages, forms, digital services, or other online services that link to this Privacy Policy (collectively, the “Website”). It also describes choices and rights that may be available to you.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through the Website and through related interactions with Regency, including when you:

• Request information about a Regency community;
• Schedule or request a tour;
• Submit an inquiry or contact form;
• Communicate with us by telephone, email, chat, or text message;
• Subscribe to communications;
• Apply for employment through a Regency-operated Website, where applicable;
• Interact with our advertisements;
• Use Website features, including maps, videos, chat features, accessibility tools, or other embedded services; or
• Otherwise communicate with us in connection with the Website.

A particular Regency community may be owned, operated, or managed by a separate affiliated legal entity. Where applicable, this Privacy Policy applies to that entity when it has adopted this Privacy Policy or collects information through a Regency Website.

This Privacy Policy does not replace any Notice of Privacy Practices required under the Health Insurance Portability and Accountability Act (“HIPAA”) or other applicable healthcare privacy law. If information is protected by HIPAA or another law that provides different or additional protections, Regency will handle that information in accordance with the applicable law and any applicable Notice of Privacy Practices.

Third-party websites, applications, and services linked from the Website are governed by their own privacy practices.

2. What Is Personal Information?

“Personal Information” or “personal data” generally means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked to an individual or household.

Personal Information generally does not include information that has been aggregated or de-identified so that it cannot reasonably be associated with an individual, or information otherwise excluded from the definition under applicable law.

3. Personal Information We Collect

Depending on how you interact with Regency, we may collect the following categories of Personal Information.

A. Identifiers and Contact Information

This may include:

• Name;
• Postal or mailing address;
• Email address;
• Telephone or mobile number;
• IP address;
• Online identifiers; and
• Other similar identifiers.

B. Information About Senior Living Inquiries

If you or a family member contacts Regency regarding senior living services, we may receive information concerning:

• Community or location of interest;
• Requested level of care or service;
• Desired move-in timing;
• Housing preferences;
• Budget or financial considerations;
• Relationship to a prospective resident;
• Tour requests;
• Questions or concerns; and
• Other information you voluntarily provide.

Please avoid submitting detailed medical records, Social Security numbers, financial account credentials, or other highly sensitive information through a general Website contact form unless the form specifically requests that information and has been designated for that purpose.

C. Communications

We may collect information contained in communications you send to us, including:

• Emails;
• Website forms;
• Chat communications;
• SMS/text messages;
• Telephone inquiries;
• Customer service communications;
• Survey responses; and
• Comments or other correspondence.

Where permitted by applicable law, telephone calls or electronic communications may be monitored, recorded, or retained for quality assurance, training, security, documentation, or customer service purposes. Where consent to recording is legally required, Regency will obtain the required consent before recording.

D. Device, Internet, and Website Activity Information

When you use the Website, we and permitted service providers may automatically collect information such as:

• IP address;
• Browser type and version;
• Device type;
• Operating system;
• Device identifiers;
• Referring and exit pages;
• Date and time of visits;
• Pages viewed;
• Links or buttons selected;
• Approximate location derived from an IP address;
• Website interactions;
• Advertising attribution information;
• Cookie identifiers; and
• Similar Internet or electronic network activity.

The collection of information through non-essential cookies and similar technologies is subject to our Cookie Policy and, where required, your consent or opt-out choices.

E. Commercial and Preference Information

This may include:

• Services or communities in which you expressed interest;
• Marketing and communication preferences;
• Inquiry history;
• Advertising interactions;
• Lead source or campaign information; and
• Other preferences that you communicate to us.

F. Financial or Transaction Information

If the Website permits payments or financial transactions, Regency or its service providers may collect information necessary to process the transaction.

Payment card or banking information should ordinarily be processed through a secure payment provider and should not be submitted through ordinary contact forms.

G. Employment Information

If employment functionality is provided through a Regency Website, we may collect information relevant to an employment application, such as:

• Contact details;
• Résumé or employment history;
• Education;
• Professional qualifications;
• Job preferences; and
• Other information included in an application.

A separate applicant or workforce privacy notice may apply where required.

H. Sensitive Personal Information

Depending on the interaction and services requested, information you voluntarily provide could reveal sensitive information, including health-related, financial, demographic, or other information treated as sensitive under applicable law.

Regency will use sensitive Personal Information only for purposes permitted by applicable law and reasonably necessary to provide the requested services, respond to your inquiry, protect safety and security, comply with law, or for another purpose disclosed to you.

Regency does not use sensitive health, intake, payment, account-login, or similar highly sensitive information for targeted advertising.

4. How We Collect Personal Information

We may collect Personal Information:

Directly From You

For example, when you:

• Complete a form;
• Request a tour;
• Request information;
• Contact a community;
• Call or email us;
• Communicate through chat;
• Subscribe to communications;
• Complete a survey; or
• Otherwise provide information to Regency.

Automatically

We may collect certain information automatically through:

• Cookies;
• Pixels;
• Web beacons;
• Software development technologies;
• Local storage;
• Analytics tools;
• Tag-management systems;
• Advertising technologies;
• Call-attribution technologies; and
• Similar technologies.

Non-essential tracking technologies will be controlled through our consent-management process where required by applicable law.

From Other Sources

Where permitted by law, we may obtain information from:

• Regency communities and affiliates;
• Service providers;
• Referral sources;
• Marketing partners;
• Advertising platforms;
• Lead-generation providers;
• Publicly available sources; and
• A person contacting us on behalf of a prospective resident.

5. How We Use Personal Information

We may use Personal Information to:

• Operate, maintain, secure, and improve the Website;
• Respond to inquiries and requests;
• Provide information concerning Regency communities and services;
• Schedule tours or follow up on inquiries;
• Connect prospective residents or family members with an appropriate community;
• Provide customer service;
• Process transactions;
• Maintain business records;
• Personalize Website content and functionality;
• Understand Website usage and performance;
• Measure marketing and advertising effectiveness;
• Manage advertising, subject to applicable consent and opt-out requirements;
• Communicate with you regarding your inquiry;
• Send marketing communications when legally permitted;
• Detect, investigate, and prevent security incidents, fraud, or misuse;
• Debug and troubleshoot Website problems;
• Comply with legal and regulatory requirements;
• Exercise or defend legal rights;
• Protect residents, visitors, personnel, users, Regency, or others;
• Facilitate a merger, acquisition, financing, restructuring, sale, or similar business transaction; and
• Carry out another purpose disclosed to you at the time the information is collected or with your consent.

We seek to limit collection, use, and retention of Personal Information to information reasonably necessary and proportionate to the purposes for which it is collected.

6. Cookies and Similar Technologies

Regency may use cookies and similar technologies for purposes including:

• Website functionality;
• Security;
• Remembering preferences;
• Analytics;
• Performance measurement;
• Advertising attribution;
• Marketing; and
• Embedded functionality such as videos, maps, chat, and CAPTCHA services.

Where required, non-essential analytics, advertising, behavioral, or similar tracking technologies will not be activated until the visitor has been provided appropriate notice and has made the required choice.

You can learn more and change your choices through our Cookie Policy and the Cookie Preferences/Manage Preferences link available on the Website.

7. How We Disclose Personal Information

We may disclose Personal Information to the following categories of recipients for appropriate business purposes.

Service Providers and Contractors

Examples may include providers of:

• Website hosting;
• Information technology;
• Cybersecurity;
• Website maintenance;
• Analytics;
• Customer relationship management (“CRM”);
• Communications;
• Call tracking;
• Email services;
• Text messaging;
• Chat services;
• CAPTCHA and fraud-prevention tools;
• Payment processing;
• Cloud storage;
• Marketing services; and
• Other business-support services.

We expect vendors processing Personal Information on our behalf to use appropriate safeguards and to handle information consistent with contractual and legal requirements.

Affiliates and Regency Communities

Information may be shared among Regency affiliates or participating communities as reasonably necessary to respond to an inquiry, provide requested services, administer our business, or for other lawful purposes.

Advertising and Analytics Partners

Subject to applicable law and your consent or opt-out preferences, certain Website activity information may be disclosed to analytics, measurement, or advertising partners.

Some privacy laws may define certain advertising-related disclosures as a “sale,” “sharing,” or processing for “targeted advertising,” even where Regency does not receive money in exchange for the information.

Where applicable, you may opt out as described under Your Privacy Choices below.

Legal, Safety, and Compliance Disclosures

We may disclose information when reasonably necessary to:

• Comply with a law, regulation, court order, subpoena, or legal process;
• Cooperate with law enforcement or regulators;
• Investigate suspected fraud or unlawful activity;
• Enforce agreements or policies;
• Protect legal rights; or
• Protect the health, safety, rights, or property of individuals or organizations.

Corporate Transactions

Information may be disclosed or transferred in connection with an actual or proposed:

• Merger;
• Acquisition;
• Financing;
• Reorganization;
• Sale of assets;
• Change of control; or
• Similar corporate transaction.

At Your Direction

We may also disclose information when you request, direct, authorize, or consent to the disclosure.

8. Sensitive and Health-Related Information

Because Regency provides senior living services, a Website inquiry may sometimes relate to an individual’s health, care needs, or other sensitive circumstances.

Regency takes additional precautions concerning this type of information.

We do not intend for advertising or non-essential tracking technologies to collect information entered into forms or pages designated for medical, health, resident intake, payment, account-login, or similarly sensitive purposes.

Regency does not use Personal Information concerning an individual’s medical condition or care needs for targeted advertising.

Do not send detailed medical records or other protected health information through an ordinary Website contact form or ordinary email unless Regency specifically instructs you to use that method.

Where information is subject to HIPAA, it will be handled under applicable HIPAA requirements and any applicable Regency Notice of Privacy Practices rather than solely under this Website Privacy Policy.

9. Sale, Sharing, and Targeted Advertising

Regency does not sell Personal Information in exchange for money.

However, depending upon the technologies used on the Website, certain disclosures to advertising or analytics providers may be considered a “sale,” “sharing,” or use for “targeted advertising” under some U.S. state privacy laws.

Where applicable, you may opt out of these activities by:

• Selecting Reject or the applicable choice in our cookie consent tool;
• Selecting Cookie Preferences or Manage Preferences;
• Using our Do Not Sell or Share My Personal Information or equivalent privacy-choice link;
• Submitting a privacy request using the contact information below; or
• Using a legally recognized browser-based opt-out preference signal, such as Global Privacy Control (“GPC”), where required.

Regency will process legally recognized opt-out preference signals in accordance with applicable law.

10. Your Privacy Rights

Depending upon where you live and the law applicable to Regency, you may have rights concerning your Personal Information, including the right to:

• Confirm whether we process Personal Information about you;
• Access or obtain a copy of Personal Information;
• Request information about categories of Personal Information collected;
• Request information about the sources and purposes of collection;
• Request correction of inaccurate Personal Information;
• Request deletion of Personal Information;
• Obtain certain Personal Information in a portable format;
• Opt out of a sale of Personal Information;
• Opt out of sharing or processing for targeted advertising;
• Limit certain uses or disclosures of sensitive Personal Information;
• Withdraw consent where processing is based upon consent;
• Appeal certain decisions concerning a privacy request, where applicable; and
• Exercise privacy rights without unlawful discrimination or retaliation.

These rights are not absolute. Applicable law may permit or require us to retain or use information for purposes such as completing a transaction, maintaining security, complying with legal obligations, protecting rights, or other lawful purposes.

11. California Privacy Rights

If Regency is subject to the California Consumer Privacy Act, as amended (“CCPA”), California residents may have the rights provided under that law, including rights to:

• Know the categories and specific pieces of Personal Information collected;
• Access Personal Information;
• Correct inaccurate Personal Information;
• Delete qualifying Personal Information;
• Know categories of sources, purposes, and recipients;
• Opt out of the sale or sharing of Personal Information;
• Limit certain uses and disclosures of Sensitive Personal Information, where applicable; and
• Receive equal service and pricing and not be discriminated against for exercising CCPA rights.

Categories of Personal Information

During the preceding 12 months, depending on Website functionality and the individual’s interaction with Regency, we may have collected categories of Personal Information corresponding to:

• Identifiers;
• Customer-record information;
• Characteristics that may be protected under applicable law where voluntarily provided;
• Commercial information;
• Internet or other electronic network activity;
• Geolocation information, generally approximate location;
• Professional or employment-related information;
• Inferences;
• Financial information where transactions are offered; and
• Sensitive Personal Information where voluntarily supplied or required for a particular service.

The business or commercial purposes and categories of recipients are described elsewhere in this Privacy Policy.

Regency’s practices concerning “sale” and “sharing” for purposes of advertising are described in Section 9.

Regency does not knowingly sell or share Personal Information of consumers under 16 years of age.

12. Exercising a Privacy Request

To submit an access, correction, deletion, opt-out, or other privacy request, contact us through one of the following methods:

Privacy Phone: (706) 235-0807

Regency may need to verify your identity before processing certain requests. Verification information will be used only as reasonably necessary to verify and process the request.

Where permitted by law, an authorized agent may submit a request on your behalf. We may request evidence of the agent’s authority and may need to verify your identity directly.

If applicable state law provides a right to appeal a denial of a privacy request, instructions for submitting an appeal will be provided with our response.

13. Global Privacy Control

Where legally required, Regency recognizes qualifying browser-based opt-out preference signals, including Global Privacy Control (“GPC”), as a request to opt out of the sale or sharing of Personal Information or targeted advertising for the browser or device transmitting the signal.

Because GPC is generally device- and browser-specific, you may need to enable it separately on each browser or device you use.

14. Marketing Communications

You may unsubscribe from marketing emails by selecting the unsubscribe link included in those communications.

You may opt out of marketing text messages using the opt-out instructions provided in the message, such as replying STOP, where applicable.

Marketing consent is not a condition of purchasing or receiving Regency’s senior living services except where otherwise permitted by law.

Even after opting out of marketing communications, Regency may continue to send transactional, service-related, safety, legal, or other non-marketing communications where appropriate.

15. Telephone and Text Communications

If you provide a telephone number and affirmatively agree to receive telephone or text communications, Regency or its authorized service providers may contact you in accordance with the consent provided and applicable law.

Where legally required, consent to automated or marketing calls or texts will be obtained separately through clear disclosure at the point of collection.

You may revoke applicable consent through any reasonable method recognized by law, including using the opt-out instructions included in communications.

16. Data Retention

Regency retains Personal Information for no longer than reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods may depend upon:

• The nature and sensitivity of the information;
• The purpose for which it was collected;
• The duration of an inquiry or relationship;
• Legal and regulatory requirements;
• Recordkeeping obligations;
• Fraud-prevention or security needs;
• Applicable limitation periods; and
• The need to establish, exercise, or defend legal claims.

Regency maintains internal retention practices for Website inquiries, marketing records, communications, analytics, system logs, backups, and other categories of information.

17. Data Security

Regency uses reasonable administrative, technical, and physical safeguards designed to protect Personal Information against unauthorized access, acquisition, disclosure, alteration, loss, or destruction.

Depending upon the nature of the information and systems involved, safeguards may include:

• Encryption in transit;
• HTTPS;
• Access controls;
• Multi-factor authentication;
• Role-based permissions;
• Security monitoring;
• Malware protection;
• Website firewalls;
• Logging;
• Backups;
• Vendor-management procedures;
• Vulnerability and patch management; and
• Other appropriate security controls.

No method of Internet transmission or electronic storage can be guaranteed to be completely secure. Accordingly, Regency cannot guarantee absolute security.

If you believe information you provided to Regency has been compromised, contact us promptly using the privacy contact information below.

18. Third-Party Websites and Embedded Services

The Website may link to or incorporate third-party services such as:

• Maps;
• Video players;
• Social media features;
• Review platforms;
• Payment services;
• Chat services;
• CAPTCHA services; or
• Other third-party websites or applications.

These third parties may process information under their own terms and privacy policies.

Where an embedded third-party service involves non-essential tracking, Regency will use consent controls where required by applicable law.

Regency is not responsible for the independent privacy practices of third-party websites or services that it does not control.

19. Children

The Website is intended for adults seeking information about Regency services and is not directed to children under 13.

Regency does not knowingly collect Personal Information online from children under 13 through the Website without legally required parental consent.

If you believe a child has provided Personal Information to Regency through the Website inappropriately, please contact us.

20. Do Not Track

Some browsers provide a “Do Not Track” setting. Because there is not a universally accepted standard governing all Do Not Track signals, the Website may not respond to traditional Do Not Track signals.

This does not affect Regency’s obligation to recognize legally required opt-out preference signals such as Global Privacy Control where applicable.

21. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

• Our Website;
• Our information practices;
• Our technology;
• Applicable law; or
• Our business operations.

When we update the Privacy Policy, we will revise the “Last Updated” date above.

Where required by law, we will provide additional notice or obtain consent before a materially different use of previously collected Personal Information.